PHOTO COMPANY
USE THE PHOTO-VIDEO COMPLEMENTARITY TO INCREASE SALES
Photos and videos are complementary, they support and enhance each other.
With personalized videos, you can increase your photos sales, achieve higher revenue from comprehensive photo & video packages, and attract sponsor interest for brand exposure, all without additional operational costs.
With personalized videos, you can increase your photos sales, achieve higher revenue from comprehensive photo & video packages, and attract sponsor interest for brand exposure, all without additional operational costs.
MULTIPLICATIONmultiplicate your revenuestreams by boosting your sales with photo and video packages
ATTRACTIVINESSincrease the appeal of your services by providing innovative solutions that add value to the event
DIVERSIFICATIONbuild new revenue streamsby using video packages or photo-in-video products for participants
OPERATIONno extra operational costs, personalized videos will not add workload to your day to day operations
Discover how
makes a difference for your business.
makes a difference for your business.
Our solution is versatile and addresses multiple use cases for introducing personalized videos in your organisation.
TIMER
TIMER
Stand out as the innovative partner that delivers added value to organisers and increase your revenues.
PHOTO COMPANY
PHOTO COMPANY
Boost your offering and photo sales by incorporating personalized videos.
RACE ORGANISER
RACE ORGANISER
Create outstanding value by providing innovative solutions to your clients.
EVENT AGENCY
EVENT AGENCY
Create unique event experiences and attract top sponsors.
Boost brand loyalty and likeability, attract new sponsors and enhance the overall event experience. read more
USE CASES PHOTO COMPANY
Boston Marathon with MarathonFoto
MarathonFoto, a large race photography company, offered personalized videos at the Boston Marathon: single video packages, as well as packages including both photos and videos to the event participants, without any additional operational costs. The success of personalized videos at the Boston Marathon led to MarathonFoto offering personalized videos at all their events.
Event
Implemented by
Implemented by
WHAT THEY USED
their existing resources (staff and equipment)
a smartphone + your PC
no prior knowledge or experience
WHAT THEY GOT
cost-effective implementation
capturing, customization and distribution of high quality personalized videos
effortlessly provide personalized videos that deliver exceptional value to organizers, participants, and sponsor
WHAT THIS MEANT FOR THEM
no additional cost
ability to offer unique and innovative services
easily creation of additional revenues in the form of personalized video sales
OUR IMPACT AT THE 2022 BOSTON MARATHON
~ 1.156
personalised videos
lasting connections with participants and event organiser
personalised videos
lasting connections with participants and event organiser
~ 40%
revenue
increase in revenue with video sales
revenue
increase in revenue with video sales
30%
photo sales
increase in photo sales with packages including video
photo sales
increase in photo sales with packages including video
Amy’s Gran Fondo with Raceatlas
Raceatlas, the race photography company from Australia, offers personalized videos at Amy’s Gran Fondo, sponsored by Flip Insurance. Raceatlas successfully delivers personalized videos and sells the video packages to Flip Insurance, the sponsor of the event.
The idea was:
OFFER: Raceatlas offered personalized videos to the organizer of Amy’s Grand Fondo and to the sponsor of the event (Flip Insurance)
Branding: the personalized videos were customized with Flip Insurance’s branding for sponsor exposure
Data: participants registered to the sponsor’s website and the sponsor could gather data for marketing purposes
Result: Flip insurance payed for Raceatlas’ work in delivering personalized videos, while generating a net profit for Raceatlas.
What they generated
~ 2.824
personalised videos
personalised videos
~ 2.017
watch time (minutes)
watch time (minutes)
~30.776
Total reach
Total reach
~21.408
video engagement
video engagement